Taste of Dallas Attendees to Sample Dyle® Mobile TV’s Live, Local TV On-The-Go with Massive Giveaway of 3000 Devices and Service Demos
Dallas/Fort Worth TV Line-Up Boasts NBC 5, FOX 4, CBS 11, WFAA and Telemundo 39 – Food Shows on Smartphones and Tablets Include The Chew, MasterChef, The Rachael Ray Show and Food Fighters
WHAT: Dyle® mobile TV will be at Taste of Dallas, the city’s preeminent culinary event featuring more than 70 restaurants from the metro area, enabling festival goers to participate in demos and device giveaways of the Dyle mobile TV receiver. Television lovers in Dallas/Fort Worth can experience live TV on their Apple, Android and Kindle Fire smartphones and tablets. The local channel line-up available on-the-go includes: NBC 5, FOX 4, CBS 11, WFAA and Telemundo 39.
The first mobile broadcast TV service of its kind, Dyle® mobile TV is designed to give viewers the ability to watch live local content – including local and national news, sports and entertainment programming – without the need for 3G/4G connectivity, Wi-Fi or a data plan. Visit dyle.tv, follow on Twitter and Facebook, and subscribe to the Dyle mobile TV YouTube Channel. Live updates from Taste of Dallas can be found with the hashtag #TVOnTheGo.
WHO: Dyle® mobile TV leadership includes Karen McCall, marketing representative, who will be available for press interviews to share her expertise on mobile broadcast TV. Brand ambassadors will also be on hand to offer up devices and product details.
WHEN: Friday, July 11, at 4:00 PM through 11:00 PM, Saturday, July 12, at 11:00 AM through 11:00 PM and again on Sunday, July 13 from 11:00 AM through 8:00 PM.
WHERE: Fair Park, 3600 Grand Avenue, Dallas, Texas 75210
PRESS INTERVIEWS | PROMOTIONAL OPPORTUNITIES: To coordinate interviews or inquire about in-market promotional opportunities, please contact Nora Ellish with Colebrooke Media Group on behalf of Dyle® mobile TV, (917) 744-9200 or .
ABOUT DYLE® MOBILE TV
Dyle® mobile TV is offering consumers an easy way to experience and enjoy live broadcast television on their mobile devices at home or on-the-go. Dyle mobile TV compatible apps enable live broadcast programming – such as local and national news, as well as sports and entertainment content, utilizing the ATSC-Mobile DTV standard, on mobile devices featuring Dyle. With several compatible devices and accessories, Dyle is now available in 37 U.S. markets, potentially reaching 57 percent of the population, with plans to add additional network programming and hardware in the future. Dyle is operated by the Mobile Content Venture (MCV), a joint-venture of 11 major broadcast groups including Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, who together formed Pearl, LLC to coordinate mobile efforts, as well as Fox, ION Television and NBC.
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DYLE® MOBILE TV
Media Contact: Nora Ellish, (917) 744-9200
Email: [email protected]