One year after launching Dyle, the TV station groups that own the mobile TV service said they plan to kick off a marketing tour on Nov. 4 in Dallas and Charlotte, N.C.

 

Mobile Content Venture, which owns Dyle, said the marketing push will cover 12 cities. The company is calling it the “National Coffeehouse Mobile TV Tech Tour.”

 

Dyle competes with TV Everywhere applications offered by pay TV distributors and programmers. While Dyle initially required users to attach antennas to smartphones and tablets in order to watch live programming from local TV stations, it recently unveiled a mobile TV receiver from Audiovox. The small box contains an antenna which can transmit video to mobile devices.

 

 

“The addition of the Audiovox mobiletv receiver allows a broader audience to enjoy local news coverage while on-the-go, and we are thrilled to demonstrate the ease and convenience of this device,” Salil Dalvi, co-general manager of Mobile Content Venture, said in a prepared statement.